By Philip Gordon
Myths. Behaviors. Influence.
TIPPING element PHENOMENA
Tipping issues as evidenced in worldwide occasions are in lots of methods, stimulated by means of Media.
This simply published, ground-breaking booklet by way of Dr. Philip Gordon, Ph.D information 3 contemporary media case experiences which have been chosen at the foundation of universal Tipping aspect Attributes. every one concerned contagiousness and stickiness in the course of their improvement, and every arrived at a dramatic second in time, that may be characterised via the phenomenon of Tipping Points.
The first case research: Myths: The 2008 Presidential crusade of Barack Obama used to be selected to ascertain a narrower scope and time-frame for the appliance of the research.
In distinction to the second one case research: Behaviors: The foreign monetary predicament of 2007-2010 which consists of a broader learn interval to spot traits and extra complicated matters.
The 3rd examine: impacts: weather switch was once incorporated as attention as the examine and research printed severe relationships among media influence and worldwide events.
As the problem of weather switch continues to be evolving, Dr. Gordon presents a strategy and parameters for interpreting and predicting our planets’ so much urgent Media Tipping Points.
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Extra info for Anatomy of Media
Anatomy of Media by Philip Gordon